Videography​

Branding Elements should be incorporated consistently.

• Horizontal University logo 
  • Maroon: HEX: #5a0722
  • Gold: HEX: #eaaa00 
  • Antenna Condensed, bold and regular  

• Logo: Use the horizontal brand logo.
  • The University seal may not be used without the approval of the President’s Office and UMC. Usage is strictly reserved for official documentation and highly honorific events that are central to the University’s mission, including Commencement.   

• Branded Video Assets
  • MOGRT or MOV file 
  • Opening Bumper: Title and source of the video 
  • Lower Thirds: Used to identify individuals
  • Call to Action: Can include “Learn More”, school or unit name, url 
  • End Bumper/Logo: Loyola logo animation (short & long). On white  

Please email UMC@LUC.edu to access branded assets

• Location: Choose locations that are visually appealing and relevant to the video's topic. Scout ahead of time, to determine the best camera placement, and lighting situation.  

• Interviews: Using two cameras during an interview offers significant advantages in terms of visual interest, flexibility, and storytelling potential. By capturing different angles and framing the subject in various ways, you can create a more dynamic and engaging final product. A wider lens on one camera and a tighter, more telephoto lens on the other. This allows for flexibility in framing and depth of field. Ensure even lighting across both camera angles. Use a key light and a fill light to illuminate the subject's face and avoid harsh shadows.  

• Composition: Focus on hero(s) of the scenario and consider ways to make the viewer part of the scenario.  Film a variety of set ups for each scene or location: establishing shots, wide, medium and close ups. Use a variety of angles: over-the-shoulder, high and low angle shots.  

• B-roll: Capture footage that supports and adds depth to the story. For people: close-ups, reactions, contemplative moments, second camera set-up. Additionally, detailed shots of items, scenarios, and places that add context to the story.   

• Audio: Crisp, clear audio is essential, often achieved with external microphones like lavalier or cardioid mics.    

• Background Noise: Efforts should be made to minimize or remove background noise without introducing artifacts. If possible, turn off fans, AC units, etc. 

• Lighting: The videographer or production company should have a simple lighting kit for interviews, lectures, and other “talking head” content captured indoors. 

Please note: AI use is prohibited in the production of videos.

• Concise Messaging: Focus on delivering key messages clearly and efficiently.  Do not overcomplicate or distract the viewer with unnecessary editing techniques, graphics, or text.   

• Video Transitions 
  • Use transitions that are hard cuts or cross dissolve between scenes. Most of the other trendy transitions can be more distracting than useful. Stick with fade up to white for title cards and end logo.   

• Hold Shots
  • Make sure to hold shots long enough that they will look good once edited. Clips should not be too quick, less than two seconds, because the viewer cannot comprehend the shots.  

• Using Cutaways + B-Roll 
  • B-roll is the term for video footage that establishes the scene, shows detail, and makes the video more interesting. These clips can also be used to cover any jump cuts of people talking to camera.  

• Using Text 
  • Make sure the text is on screen long enough to be read by the viewer. The rule of thumb is that it's on screen long enough (2- 3 seconds) for you to read it twice when played back in real time.

Preferred Cameras

• Sony FX9, FX6, FX3
• RED DSMC2, DSMC3
• Canon RSC, C70, C300-700
• Blackmagic Ursa Mini, Pocket
• DJI Mavic, Inspire
• Arri (any)

General Camera Settings

• Base Framerate: 23. 97 6
• Resolution: 4K UHD (3840x2160) or higher
• Bit Depth: 10-bit
• Codec: RAW or lntraframe Based Codec with at least 4:2:2
• Chroma-subsampling
• Color Space: Widest gamut available (e.g. S.Gamut3, ALEXA Wide Gamut, REDWideGamut etc.)
• Scene-Referred Transfer Function: Manufacturer's LOG profile (e.g. Slog3, Log C, Log3G10, DLog etc.)
• Shutter Speed: 180 degrees or 1/50 (double the framerate for slow motion recording)

Benchmark Camera Settings
We shoot primarily on a Sony FX6 with the following:

• Base Framerate: 23.976
• Resolution: 4K UHD (3840x2160)
• Codec: XAVC-1
• Color Space: S.Gamut3.Cine
• Transfer Function: Slog3
• Shutter Speed: 180 degrees
• Display Lut: s709
• Lenses: Sigma Art 24-70, Sony G-Master 70-200, Rokinon Primes
• Naming Convention: "Date""Roll Number""Clip Number (e.g.230810_A001_0001)

Additional Technical Tips and Guidelines

• White Balance should be set at the outset of each scene change, unless shooting REDCODE RAW or an equivalent RAW codec. If moiré or artifacting is an issue within the scene, use a lighter compression codec (e.g., change LQ to MQ or HQ on the RED Komada) or stop down the lens (e.g. from f /4 to f/16)
• Music licensing: Make sure to obtain proper licensing for any music used. The American Council on Education guide to using copyrighted music.
• Consent Form: Individual 🎵TK账号 | 满月白号 | 阿根廷IP注册 | 微软邮箱验证 | 已设置用户名 students, faculty, and staff cannot be filmed or photographed without their consent. A copy of our consent form can be found here.

• Please review the technical specifications and policies of any distribution platform you’re planning on using.  
• Sprout Social keeps an up-to-date guide to social media video specs.
• Must include SRT or WebVTT file for close captioning where applicable.

Decide what your goals are so the videographer understands deliverables before payment is agreed upon. Some questions to ask yourself before hiring the videographer include: 

• How do you want the video to be used? (An event filmed for archival purposes, a string of interviews to edit into a video to use at an upcoming event, content for a website or social media) 
• What do you hope to accomplish? (A call to action, promoting a campaign, etc.) 
• What will the videographer need to film and what length do you need the video to be?

Discuss your budget with the videographer and their rates to land on a price before the filming begins. 

Prior to signing a working agreement, connect with your department’s business manager to ensure the necessary paperwork is completed. Once the job is finished, the videographer should send you an invoice. Please share the invoice with your department’s business manager, who will provide guidance on processing the payment.