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What We Do

What We Do

University Marketing and Communication collaborates with campus partners to enhance and expand Loyola’s brand in service of the University’s reputation, recruitment, retention, and relationships.

Our staff operates centrally and across academic schools and administrative units.

Our responsibilities include brand strategy and identity management; creative expression and production; marketing and paid advertising; social media; public and media relations; internal and executive communications; reputation management and crisis communications; content development and storytelling; and web and digital presence.

Brand Marketing and Advertising Strategies

Through marketing and advertising, we help our campus partners share uplifting stories, celebrate their accomplishments, and define the myriad ways in which Loyola transforms lives. From print and broadcast media to social, email, and digital displays, we offer targeted support and blend art and science, creativity and data, to develop dynamic and authentic content that stands out amid existing media noise. We will design a plan that works for your needs and help you execute to achieve your objectives—monitoring trends, pulling in talented partners, testing different ideas, and tracking data so your effort resonates.

Our Approach

UMC advances Loyola’s strategic priorities through a portfolio of projects and campaigns that are aligned, prioritized, and resourced for impact. We construct our portfolio collaboratively to ensure it is mapped to Loyola's Strategic Plan and overall goals.   

We prioritize work that

  • Bolsters brand, reputation, recruitment, retention, and relationships with current and prospective audiences 
  • Supports strategic University and school priorities
  • Has the greatest institutional impact

Every initiative is evaluated through a strategic lens

  • Does it advance a University priority?
  • Will it create meaningful institutional impact?
  • What challenge does it solve or goal does it achieve?
  • Is this the right time?
  • Do we have the capacity to do it well?