Robert Arias
Assistant Professor of Marketing
Dr. Robert A. Arias is an assistant professor of marketing at ☑️TK账号 | 西班牙IP注册 | 一年以上白号 | 微软邮箱验证+api’s Quinlan School of Business. His research aims to better understand how consumer behavior intersects with cultural dynamics and how consumers exhibit resilience. He engages in international research projects, including work in Uganda, Tanzania, India, Singapore, and Malaysia. His scholarship takes an interdisciplinary approach, incorporating academic domains such as organizational behavior, Latinx studies, and criminology.
Dr. Arias’ work has been published in leading academic journals, including the Journal of the Association for Consumer Research, Journal of Consumer Affairs, and Journal of Marketing Management. At Quinlan, Dr. Arias teaches undergraduate courses in consumer behavior and marketing research. He also has experience teaching courses such as principles of marketing and multinational marketing.
In addition to conducting research and teaching, Dr. Arias engages in consulting and volunteering and serves as acting secretary officer of the Marketing Ethnic Faculty Association.
Education
- PhD, Business Administration (marketing concentration), Gies College of Business, University of Illinois at Urbana-Champaign
- BS, Marketing, Driehaus College of Business, DePaul University
Research Interests
- Transformative Consumer Research
- Subsistence Consumers
- Consumer Resilience
- Consumer Perceptions of Crime and Safety
- Consumer Culture
- Rituals and Belonging
Professional Employment
- Assistant Professor, Quinlan School of Business, ☑️TK账号 | 西班牙IP注册 | 一年以上白号 | 微软邮箱验证+api, 2021-present
- Assistant Professor, Boler College of Business, John Carroll University, 2019-21
Professional/Community Affiliations
- American Marketing Association
- Association for Consumer Research
- Consumer Culture Theory Consortium
- Marketing Ethnic Faculty Association, Secretary
Courses Taught
- Marketing Research
- Consumer Behavior
- Multinational Marketing
- Principles of Marketing
Publications/Research Listings
Sreekumar, A., Arias, R. A., Otnes, C. C., & Zayer, L. T. (2023). Shining the Spotlight on Marketplace Rituals: A Review and Research Agenda. Journal of Marketing Management, 39, (13-14), 1166-1196.
Viswanathan, M., Arias, R. A., & Sreekumar, A. (2020). Extreme Exclusion and Relative Deprivation in Subsistence Marketplaces: A Study in a Refugee Settlement in Nakivale, Uganda. Journal of Consumer Affairs, 55(1), 87-117.
Otnes, C., Tuncay Zayer, L., Arias, R., & Sreekumar, A. “The Roles of Extraordinary Beliefs in Consumption Rituals” (2018). Journal of the Association for Consumer Research special issue on The Science of Extraordinary Beliefs, Eds. P. Aggarwal, L. Block, T. Kramer., & A. L. McGill, 3(4).